Leading our organisation

Our Executive Leadership Team has overall responsibility for the day-to-day management of our organisation.

Kevin Rodgers

Kevin Rodgers

Chief Executive

Kevin was appointed Chief Executive at Citizen in May 2015. Before that he was the organisation’s Deputy Chief Executive and Group Finance Director having previously worked as a consultant at PricewaterhouseCoopers.

In September 2016 Kevin was elected as the Chair of the West Midlands Housing Association Partnership which was created to provide a single voice for housing associations to engage and support the West Midlands Combined Authority (WMCA) in delivering on an ambitious change programme for housing that will be necessary for it to achieve its social and economic aims.

He is currently a Board Member of North Solihull Partnership and Coventry Local Public Services Board and actively involved with the work of the Local Enterprise Partnerships in Greater Birmingham and Solihull and Coventry and Warwickshire.

I’m proud to be part of Citizen because ….

“We work in the region where I’ve lived my whole life, we employ local people, we balance our investment in new homes and existing communities and we are committed to our social purpose.”


Madeleine Nelson Updated Web

Madeleine Nelson

Chief Operating Officer

Madeleine was appointed Chief Operating Officer in July 2021.

Madeleine joined us from Plus Dane Housing – a 13,000-home housing association operating across the North West where she was Executive Director of Growth and Assets.

She has held executive director positions over the last eight years and led all operational services – including customer services, repairs, housing management, supported housing and asset management.

Madeleine started her career in housing in tenant empowerment, moving to the housing association sector and then Manchester City Council where she delivered the council’s housing strategy and some of the most challenging regeneration initiatives across the city. She spent more than a decade in advisory services at PwC, providing consultancy advice to housing associations and local government while leading the housing advisory team and delivering transformation change programmes.

I’m proud to work for Citizen because…

“Throughout my career I have been driven by a desire to improve the quality of social housing – listening to customers and creating safe, good quality homes and environments. I’m very proud to say that this is exactly what Citizen is all about.”

Nick Byrne

Nick Byrne

Executive Director of Development

Nick is our Executive Director of Development and has been in post since September 2017. Nick joined Citizen in June 2016 as Director of Development and Procurement.

Nick is responsible for our ambitious development programme; aiming to provide a mixed-tenure programme of 650 homes a year for social and affordable rent, shared ownership, Rent to Buy and market sale.

Nick’s other responsibilities at Citizen include our sales function and delivery of our regeneration projects. Prior to Citizen, Nick worked for some of the largest housing associations in the Midlands including Midland Heart, Waterloo and Orbit. He is a member of both the RICS and the CIOB.

I am proud to be part of Citizen because…

“Our mission and social purpose. We have a desire to provide innovative services that put our customers at the heart of our work.”



Gary Booth Smaller

Gary Booth

Chief Financial Officer

Gary was appointed Chief Financial Officer on a permanent basis in October 2021, after a period of undertaking the role on an interim basis.

Prior to this, Gary was Director of Treasury, Assurance and Procurement at Citizen. He has worked within Finance and Corporate Services at Citizen since 2003 having previously worked for Deloitte.

During 2019 Gary led on the legal amalgamation of the Group’s Registered Providers which became Citizen on 1 September 2019. He also led on the signing of an agreement to tap Citizen’s 2012 bond with a further £100m issued in October 2020.

Gary is currently a Governor and the Finance Committee Chair of a primary school near to his home.

I’m proud to be part of Citizen because ….

“We are ambitious and we’re willing to try different things out. We aren’t afraid to take on the tough stuff; we see potential in everyone and want to help them reach it.   Our strapline is home is our foundation for life and I am very proud to work for an organisation that has such a strong social purpose.”

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