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New fire safety campaign for customers living in our high-rise blocks

We have created a new animation which highlights our crucial fire safety advice for customers living in our high-rise blocks.

Customers will start to receive our fire safety guidance which includes a QR code linking to a new animation this week.

The animation and advice are voiced over and translated into seven different languages to reflect the diverse make-up of our customers living in the blocks.

The guidance, which we consulted West Midlands Fire Service on, will arrive in a high-quality personalised sleeve so our customers can easily keep it to hand.

Paul Baker, our Director of Asset Management and Safety, said: “Fire safety is a hugely important part of our work.

“As we look to the future and the implementation of the Building Safety Act it is important that we do all we can to make sure customers in our blocks know what to do in the event of a fire. This is simply the right and responsible thing for us to do.

“These buildings carry no greater risk of a fire, but there are things people who live in them need to know that are specific to this type of building. This includes the importance of staying in your home if the fire is somewhere else in the building and other crucial guidance.

“This campaign is a great way for us to get across that message in a highly visual and easy-to-understand way.”

Peter Gill, our Director of Housing, added: “This is a crucial piece of work for us.

“We want to do everything we can to protect our customers. When we spoke to some of our customers after fires in 2020, it was apparent that not all of them were clear on what they should do.

“This is a proactive approach to get ahead of the game and do all that we can to make sure customers know what to do if there is a fire in their building to stay safe. It also includes guidance on important prevention measures.”

Watch the new animation below:

View our new fire safety web page here.

View the translated versions of the animations and guidance here.


For media enquiries contact our Communications Team.

Fire Animation Web