Our commitment to build new homes

We are committed to building new homes in communities across the West Midlands so that we can give more people a foundation for life.

Working closely with our council and developer partners, we build 650 new homes a year.

We are committed to sharing best practice and pioneering modern methods of construction to deliver homes that people in our communities need.

Partnerships to be proud of

We believe that working in partnership sits at the heart of successful development.

We have close relationships with councils and housing associations across the West Midlands to help deliver the housing people across the region need.

We have a commitment to build 650 new homes a year: 550 at affordable rent and 100 to help people onto the housing ladder.

Delivering homes in Coventry

We have 19,000 homes in Coventry and we’re committed to continuing to build new homes for people in the city.


We work very closely with Coventry City Council to achieve this – building hundreds of homes at sites across Coventry every year.


This includes an innovative joint venture which will see us build 230 homes on land owned by us and the council.


This project has already delivered:

  • A £10m project to redevelop The Chace, a former homeless hostel in Willenhall, into a development of 61 new homes – 41 for outright sale and 20 for affordable rent
  • A £9.5m Tudor Grange development on Charter Avenue, in Westwood Heath, which features 51 affordable rented homes and 21 homes for outright sale
  • A £1.8m development of 14 affordable rented homes on Stretton Avenue and Dunsmore Avenue, in Willenhall.
Read more about our developments

Matrix Housing Partnership: solving the housing crisis together

In 2019 we joined the Matrix Housing Partnership a group of nine Midlands-based housing associations working together to meet housing need in our region.


Together we own and manage 100,000 homes across the region and since the group was established in 2003 its member organisations have delivered around £1bn of new housing across the Midlands.


In 2019 we secured a deal as part of this partnership to deliver 680 homes by 2020 as part of Matrix Housing Partnerships’s strategic partnership with Homes England. This deal helped us to ramp our delivery of affordable homes from 400 a year to 550 a year.


West Midlands Housing Association Partnership (WMHAP)

Our Chief Executive, Kevin Rodgers, is the Chair of the West Midlands Housing Association Partnership (WMHAP).


A partnership of housing associations in the region with the aim of supporting the housing ambitions of the West Midlands Combined Authority, which includes delivering 215,000 homes between 2018 and 2031.


Constructing Excellence Midlands

In 2018 we helped to set up Constructing Excellence Midlands (CEM).


This not-for-profit membership organisation exists to provide a platform to share best practice and innovation in construction and stimulate debate which will drive the sector forward.


We are proud to be represented on the board of CEM and play an active role in driving its agenda forward.


Find out more

Spectrum Development Partnership

We are the lead partner of Spectrum Development Partnership – a group of social housing providers from the West Midlands who share resources and expertise with the aim of increasing housing supply in the region.



We publish a list of financial transactions over £500 associated with our Homes England funded developments in accordance with the terms of the relevant grant agreements.

To access the list of transactions for a period, simply click on the dates below:

Sell land to us

If you have land that you are interested in selling, contact us.

We are actively looking to acquire greenfield or brownfield sites (with or without planning permission) across the Midlands – especially in Birmingham, Coventry, Dudley, Solihull, Herefordshire, Bromsgrove, the Malvern Hills, Worcester, Wychavon and Wyre Forest.

Got land you want to sell?

Contact our Development Team.

We provide services

Our team has a strong track record of success delivering schemes, ranging from urban regeneration to rural housing and supported housing.

We offer a range of services to other organisations, including:

  • Feasibility studies and options appraisals
  • Site identification and acquisition
  • Securing planning permission
  • Acquisitions and disposals
  • Project management
  • Marketing and sales support.


Interested in our services?

Contact our Development Team.

Our social purpose